Our Story

Creative Director

House of Campbell was launched in 2019 by South Australian designer Abby Potter.

Heavily influenced by the arts, Abby creates designs that celebrate and complement modern women, allowing them to make a statement and move effortlessly.

Central to House of Campbell are joyful, well-crafted designs and a strong, engaged and informed customer base. Abby remains focussed on an ongoing conversation with Campbell women; those with something to say, those who crave beauty, the dreamers and the leaders. 

With a background in bridal and costume as well as ready-to-wear production, Abby brings significant experience across design, craftsmanship and styling.

Abby has presented locally, including Australian Fashion Week 2021, as well as internationally, most notably her first collection which debuted at New York Fashion Week in 2019.

Her designs have also been featured in British Vogue, Fashion Week Online and The Cut.

Creative Director of House of Campbell, Abby Potter, backstage at New York Fashion Week.



Hailing from Glasgow, Scotland, Annie Campbell once spent her days surrounded by 1940s glamour, extravagant swing dances and dangerously handsome soldiers. However, the struggles of a post-wartime United Kingdom took their toll and by 1949 Annie followed her family as they went abroad in search of new opportunities.

Greeted by a horse-and-cart in the dusty and dry Australian outback, Annie struggled with homesickness, yearning to return to her glamorous Glasgow. Throughout many years marked by heartache as she tried to find her place in this new and strange land, Annie soon found solace in a Singer sewing machine. 

Self-taught, Annie began sewing outside her work in a local factory. Using raw Australian materials, she began to recreate the glamour she so missed and soon she became a popular local seamstress, crafting custom fashion pieces and many wedding dresses for those in her community.

By the time that her granddaughter Abby turned five, Annie decided to hand her skills down to the next generation. She instilled in Abby a deep love of bold fashion and an appreciation of craftsmanship. At twelve, Abby got her own sewing machine and spent her weekends sewing alongside her grandmother.

To this day, Annie remains a strong mentor and steadfast support to House of Campbell’s Creative Director Abby.

House of Campbell is a tribute to Annie Campbell; her vision, her strength and her desire to create beauty.

Annie Campbell, grandmother of founder of Australian fashion brand House of Campbell.



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